The Lincoln issue.

"McChiken116 - Patrick H." (mcchiken116)
12/01/2014 at 17:36 • Filed to: Lincoln

So, I was talking with fellow Austinite, Patrick George, and he was telling me he was getting the Lincoln MKC next week. I immediately went through my mind trying to visualize which vehicle he was talking about. I couldn't. It turns out, it is a crossover, and is probably an upgraded version of a ford flex or something. This got my thinking, of how dumb this issue has become. As a millennial who has been raised in the era of numbers and versions, I should be good at recognizing the different Auto Makers dumb alphanumeric codes, and for the most part I am, except any american or japanese attempt at it. Why is this? Why have the Germans been able to make their systems easy and recognizable? Then it hit me, they have had nothing but extra time to drill in their info. Lincoln hasn't had this luxury since then switched to the MK-whatever naming system, and they still expect people to be able to get it just as easily as the BMW system. Marketers have stymied any good progress lincoln could have made, by hamstringing them with the German system, but without publicizing the changes much.

Now, I'm not saying all of Lincoln's issues can be solved by teaching people the new naming system, but it can't hurt.

DISCUSSION (6)

T5Killer > McChiken116 - Patrick H.
12/01/2014 at 17:40

Same here I was signed up to be part of the Lincoln date night with a MKC for the weekend. And I had to google what car it is. (sadly the wife didn't like the risk of driving a $45k SUV for the weekend on her car insurance both my cars are old so they are just minimum liability so I had to turn down the opportunity.

Funktheduck > McChiken116 - Patrick H.
12/01/2014 at 17:41

I was thinking about the alphanumeric naming scheme of the Germans today. I was wondering why they do it and Americans didn't (at least originally). I realized it's because the older German manufacturers made a lot of stuff for the military where everything is alphanumeric. The Americans mostly chose acronyms that people turned into words like the humvee.

Birddog > McChiken116 - Patrick H.
12/01/2014 at 18:01

I think this is going to be a stumbling point for Cadillac just as it is for Lincoln.

"I just got a CT#"

"What's that?"

"It's like the old CTS."

Arch Duke Maxyenko, Shit Talk Extraordinaire > McChiken116 - Patrick H.
12/01/2014 at 18:10

It's an Escape

TxBrumski > McChiken116 - Patrick H.
12/01/2014 at 18:44

All issues are solved with McConaughey... Talking to a bull... In an MKC...

Sampsonite24-Earth's Least Likeliest Hero > McChiken116 - Patrick H.
12/01/2014 at 22:45

The mkc is an escape, the mkt is built off of the flex platform